AGENDA 2019 1 NOVEMBER

09:00 - 09:30
Registration and welcome coffee
09:30 – 09:45
Opening and objectives
Aksent Business Consulting CEO
09:45 – 10:45
Introduction on neuromarketing
  • - Scientific basis
  • - Implications and application to marketing and communication
  • - Practical general benefits for the business
  • Ottosunove, Luca Florentino and Barbara Monteleone
10:45 – 11:15
Measure methods, tools & related research objectives
BrainSigns Patrizia Cherubin
11:15 – 12:00
Retail case (Bosch)
Ottosunove Luca Florentino
12:00 – 12:45
Retail case (Agroter)
BrainSigns Patrizia Cherubino
12:45 – 13:00
Break
13:00 – 14:00
Light buffet lunch
14:00 – 14:45
Promotions case (impact of promotions in supermarkets)
Split Second Research Dr. Eamon Fulcher
14:45 – 15:30
Communication case (Segafredo)
Ottosunove Barbara Monteleone
15:30 – 16:00
Conclusions